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Art of Story Telling

The Art of Storytelling course is designed to equip participants with the skills and techniques to craft and deliver compelling narratives that captivate audiences and convey messages effectively. Through a blend of theory, practical exercises, and storytelling workshops, participants will learn the elements of storytelling, narrative structures, character development, and plot dynamics. The course emphasizes the power of storytelling in various contexts, including business presentations, marketing campaigns, and personal anecdotes. Participants will also explore the role of storytelling in inspiring, persuading, and engaging listeners to evoke emotions and drive action.

The primary objective of this course is to empower participants to become skilled storytellers capable of creating impactful narratives that resonate with audiences. By the end of the course, participants will understand the principles of effective storytelling, develop their storytelling voice and style, and gain confidence in crafting and delivering engaging stories. Participants will also learn how to leverage storytelling techniques to communicate key messages, build connections, and influence others in professional and personal settings.


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What you will learn

By the end of this course, participants will be able to:
  • Understand the fundamentals of storytelling and its impact on human psychology
  • Learn various storytelling techniques, including plot development, character arcs, and narrative pacing
  • Develop their storytelling voice, style, and authenticity to connect with audiences
  • Craft compelling narratives that evoke emotions, inspire action, and drive engagement
  • Apply storytelling principles to business presentations, marketing campaigns, and personal anecdotes
  • Gain confidence in delivering stories effectively through verbal and visual mediums
  • Receive feedback and coaching to refine storytelling skills and enhance performance

Beneficial for

This course is suitable for:
  • Marketing and sales professionals
  • Leaders and executives
  • Content creators, writers, and speakers

Course Pre-requisite

Participants should have a basic understanding of:
  • There are no specific prerequisites for this course. Participants at all skill levels are welcome.

Course Outline

Learn the science of storytelling and why the brain is wired for story

Define your audience and their needs, goals, and wants

Explore the 5 types of story and how they relate to your business

Learn the elements of a story of the Theme, Character & Conflict:

Plan an opening, message delivery, and closing that have impact

Use the secret to storytelling: The Magic Formula

Learn how to extract stories from data and use visuals to convey important messages

Learn how to write stories for all areas of your business

Use the Rhetorical Triangle for creating a base for your stories

Understand how to get the right context for any analysis

– Create your organization’s Brand Story

Understand what kinds of analyses to do

Understand common pitfalls of data visualization and storytelling

Understand best practices of data visualization and storytelling

Understand how to tell a story that actually drives action

Learn how to include the 6 Senses in your story scenes to trigger emotional responses.

Role of Emotional Intelligence in Storytelling

Learning the art of Observations & Conversational Storytelling

Learn Storyboarding with Visuals to create a movie plot from your data

Structure , analyze your audience & incite empathy through conversations to bring  change

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